This Bud's NOT for you!

I've never been a beer snob, Bud Light got me through college, and for that I have a small fondness in my heart for it. However, outside of a few rogue memories, I don't imbibe Budweiser as much as I used to. I think our breakup occurred upon graduating from college. It was then that I realized that beer doesn't have to be a flavorless escape, it can both taste good and help you "get away." However, now that the Dutch have taken over the old A-B brewery, I allowed myself to get excited once again. Was it all in vain?

WEEK 24:

Bud Light Golden Wheat


This week's beer was like revisiting an old friend you haven't seen in ages. They've changed slightly, perhaps matured a little bit, but deep down inside they are basically the same person you remember. That's how I felt with this beer. It was a matured, slightly different Bud Light, but still a Bud Light. Upon first sip I noticed a slightly sweet citrus-y smell. It tastes very familiar, for obvious reasons, with a minor hint of finishing sweetness. Now the Budweiser American Ale was a decent attempt, but it was still lacking, which is why when I heard they were coming out with a Golden Wheat, I allowed myself to get excited...again. This is not a bad beer, per say, but it's not living up to its potential either. I believe, or at least hope, that the Dutch's game plan is to slowly introduce new and improved versions of Bud Light over time, slowly building up drinker trustability, before they completely revamp the brewery, recipes and all, and finally make a solid lineup of brews worthy of drinking. As far as the Golden Wheat is concerned, I wouldn't buy it again, but that's not to say I wouldn't drink it again. If someone handed me one at a party and it was cold, I would drink the shit out of it. Now, although Golden Wheat is not living up to the advertising hype, It does have a few redeeming qualities, such as, it's slightly refreshing, cheap (as it should be), and accessible. Like its original counterpart, it grows on you after a while. As for me, this was better than a Bud, but not good enough to bring me back with open arms. Maybe I am a beer snob? Or, perhaps I just expect more out of a multi-billion dollar brewery.
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