Dipso Facto ScapeGoat Ink: Classic Beer Commercial #2: Hamm's

Dipso Facto Scapegoat Ink

Classic Beer Commercial #2: Hamm's

It's about that time for another blast from the beer commercial past, folks. This week I found this vintage Hamm's classic from the mid-60s. As if I needed to include the era it was made in, what with the obvious drug references. I'm pretty sure we can surmise the message behind this beer campaign, "Hey Hippies, your parents are getting tweaked on Hamm's beer (which is laced with LSD) and trippin' out in public, too."

I will admit, if I crushed enough beers to not only build a kick ass miniature cabin out of matchsticks with the dame sitting next to me, but also conjure a tiny talking bear willing to serve me, I can't say I'd be running for the door either. See, this is what the commercials of today are missing. It's not about banging people over the head with advertising gimmicks like big breasted women, talking dogs, and majestic horses. Sometimes you just have to make a few strategically placed drug references throughout the commercial and people will be putty in your hands. Hey, I'm getting stoned with an imagined bear, who apparently also laced our beer with LSD and may or may not be cooking up some Meth in a Lincoln log lab. Now THAT'S forward thinking. Don't shy away from it, embrace it. Plus, it makes for a great story, right? "Remember that time we got snockered on Hamm's and...shit, what happened?" "Um, I don't want to talk about it."

Pause the video at 29 seconds and 41 seconds, respectively. I think we can all agree that this guy is a dirty, little pervert. Unfortunately for the woman sitting next to Captain Pervy Pants, she's oblivious to the fact that she's leaving the bar one of two ways—with him, or in the trunk of his car. I will admit the effort the perv is putting into this "date" is inspiring. It's not like these days where all you have to do is find a loose woman (read whore) and inquire if she's "DTF" (Google it). Obviously her response of slapping you in the face or grabbing your tube steak is your answer. Back in the day, people put time and effort into bedding a lady—except for Bob Dylan. "Lay, Lady, lay. Lay across my big brass bed..." was pretty straight forward. It's obvious that he'd just gotten a new mattress and wanted his female amiga to test out the firmness.

Hamm's beer: things are about to get hairy.

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